Shelf-Edge Media & Analytics

The shelf edge, measured.

Retail Lumina replaces paper tags with shelf-edge LED screens that install on any existing gondola — no shelf modifications required. Every tap, dwell, and scan is captured, giving operators and brands the first real-time view of what actually happens at the shelf.

Two ways to use it. One unified insights layer.

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New Introducing Lumina Insights — one dashboard for every shelf, every store. Preview →
How It Works

Three capabilities. One shelf edge.

Control what your shelves say, when they say it, and who pays to say it.

01

Real-Time Pricing

Update pricing in real time across your store or your entire network. No more paper tags. No more labor waste. No more discrepancies between your POS and your shelf.

Update pricing instantly across your entire network. No paper tags, no labor waste.

02

Engaging Promotions

Push promotions, cross-sells, seasonal campaigns, and high-margin item highlights directly to the shelf — where the purchase decision is actually being made.

Push promotions and campaigns directly to the shelf — right where decisions are made.

03

Interaction Tracking

Every tap, dwell, and scan at the shelf feeds a live insights stream. Operators see what's converting; brands see how their creative performs — all the way down to the SKU, aisle, and store.

Taps, dwell, and scans feed a live insights stream — down to the SKU, aisle, and store.

Zero-Mod Install

Snaps on. Lights up.
Measures everything.

Lumina screens clip directly onto any existing gondola lip — no drilling, no rewiring, no planogram rebuild. A single technician can re-equip an entire aisle in an afternoon.

  1. 01Bare shelf edge
  2. 02Screen slides into position
  3. 03Clips on — no modification
  4. 04Powers on, tracking live

↑ Scroll to install.

See it in action.

Shelf-edge LED displays mount onto standard gondola shelving. Vibrant screens replace paper tags — with pricing, promotions, and brand content you control from one platform.

See It In Your Store
RL
retaillumina
retaillumina Shelf-edge displays that sell. Real-time pricing, instant promotions, and brand media — all from one platform.
Experiences & Activations

The shelf screen is more than
a price tag.

Once the shelf is live, brands and retailers can unlock a new class of in-store experience — from gamified shopper engagement to full campaign activations that turn a gondola aisle into a branded environment.

Gamification

Make shopping a game.

The shelf screen gives brands a live canvas to reward curiosity, attention, and loyalty with mechanics that go far beyond a static coupon.

  • In-aisle trivia and product knowledge challenges with instant rewards
  • Multi-aisle or multi-store scavenger hunts that drive full-store traffic
  • Loyalty-linked milestones — scan, engage, and earn in a single visit
  • Time-limited flash challenges that create urgency at the shelf
  • QR-triggered activations that bridge the screen to the shopper’s phone
Brand Activations

Own the aisle, not just the label.

Brands can move beyond the product package and take control of the entire shelf environment — with dynamic, coordinated creative delivered at the exact point of purchase.

  • Product launch takeovers that animate the full category section on day one
  • Seasonal campaign pods with coordinated creative across relevant aisles
  • Motion brand storytelling at the moment the shopper is comparing options
  • Cross-sell and bundle messaging triggered contextually next to key SKUs
  • Network-wide campaign delivery — update every screen in every store instantly

Shelf Trivia

Shoppers answer a brand-sponsored question right at the shelf and unlock a discount or loyalty points on the spot.

Scavenger Hunt

A clue on one shelf screen sends shoppers to another aisle, building basket size and dwell time across the entire store.

Launch Takeover

A brand pays to animate every screen in their section during a product launch week — coordinated motion across the full gondola bay.

Loyalty Reward

A QR code on the shelf screen links directly to the retailer’s loyalty app — shopper scans, purchases, and earns points without leaving the aisle.

Why Now

Retail is going real-time.
The shelf edge is next.

E-commerce has real-time pricing, targeted promotions, and measurable media. Physical retail still runs on paper tags and printed signage. The gap is closing — and the retailers who control their shelves digitally will capture more margin, more brand revenue, and more customer attention.

70%+
of purchase decisions are made in‑store, at the shelf
1–2%
typical pricing error rate with manual shelf tags, directly eroding margin
$45B+
projected retail media market by 2028 — the shelf edge is the next frontier
Lumina Insights Private beta · 2026

Every tap, dwell, and conversion.
Across every shelf.

A single dashboard that turns shelf-edge interactions into operator and brand intelligence — live, across every store in your network.

Early access opens in phases through 2026. Operators and brands both welcome.

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Get Started

Ready to see what your
shelves could do?

Request a consultation and we'll walk you through how Retail Lumina works in your store.

What brings you here today?

How many locations are you looking to equip?

Do you currently have any in-store digital signage?

When are you looking to get started?

What type of activation are you exploring?

How many retail locations are you hoping to reach?

What's your anticipated launch timeline?

Which best describes you?

What would you use the dashboard for first?

When would you want access?

Let's get in touch.

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